Saturday, August 22, 2009

Building a successful local website is hard and there are tough problems to overcome on the business and consumer fronts. I’ll focus on the consumer side in this post. If you’re interested in some of the local search related challenges. As if there weren’t enough problems on the business side of the equation, the consumer side of building a local yellowpages is no cakewalk either.

Some of the thornier issues center around content fragmentation and achieving critical mass. If you’re building a local resource for people living anywhere in the USA, then you have to collect enough content and market to people in all 50 states, all at once. Again, this is doable, but it’s hard. It takes a lot of time and local restaurants two resources which are typically constrained in most startups.

sunshine smile