Tuesday, July 28, 2009

Camelback Displays

If you have not already done so, create your trade show booths long-term strategy for participating in trade shows. Identify a trade show 1 year in advance that meets your objective and research the availability of table skirts. Call the organizers and ask for information about past traffic patterns on the floor. If your budget allows, submit your booth application and deposit to reserve your space early.

Finally, put together your banner stand plan leading up to the event. That includes designing mailers, emails, and even literature to leave at the hotel in which you’ll be staying. Pick your staff, develop scripts and train them to approach visitors and qualify leads. Also, take some time to review the pipe and drape manual to ensure that you and your staff comply with the rules of the event.



sunshine smile

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